Evergrande Group: Car Factory

Multiple Location Across China

Before the white versions were proposed, an early option for the Evergrande Smart Factory offered a more chromatic vision. It was similarly inspired by the movement of the car, but in this proposal it took the form of graphic patterning. In some sections, it offers bold, colorful, directional lines which imply forward momentum. In others, the patterning implies movement through strong rhythms. It is rendered in colors which are vibrant and forward-looking, much like the vehicles being constructed within. This proposal offers an alternative view for a factory: one that is not monolithic and nondescript as we have come to expect from this typology, but one which is bursting with excitement and vitality.